Enjoy Your Hummus, You Little Whore

Is anyone else seeing these Kraft TV spots for Athenos Hummus?

They’re actually pretty funny. I’m just wondering if the agency is specifically targeting Babushka-rich markets like Pittsburgh.

Posted by StrangeAppar8us on 05/14/11 at 07:04 PM • Permalink

Categories: Food • Television •

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Seen it in L.A. I’m sure it’s national.

Comment by M. Bouffant on 05/14/11 at 07:11 PM

I completely adore these. That and the Walmart spots of people abusing their kids, tickle me greatly.

Comment by ruemara on 05/14/11 at 07:31 PM

Thanks, MB. Here in SteelTown, when you hear an old woman call you a “prostitute,” it’s hard to tell whether that’s coming from the TV or the guest bedroom.

I’m figuring this is directed to “urban” markets, primarily, based on both the language and the product. But if I find out it’s airing on The Nashville Network, I’m going to have to tweak my model.

Comment by StrangeAppar8us on 05/14/11 at 07:49 PM

I don’t know what the fuss in the Greek community is about. I heard that from my Gramma all the time, and she was from Illinois.

Comment by Mrs. Polly on 05/14/11 at 08:36 PM

Yeah, MB beat me to it. I saw one of ‘em out here in L.A. just tonight. They’re memorable, that’s for sure. (Their hummus is okay, but not great.)

Comment by Batocchio on 05/15/11 at 05:29 AM

That shit looks pink in the advert, and Mike don’t eat no pink hummus. Blech.

Comment by Mike on 05/15/11 at 08:17 AM

OMG, I LOVE that ad—and have never seen it here in the NYC metro area. Thanks for sharing. Also may have to post on my blog—with due credit to you, Strange, of course.