Gingrich’s hit-piece on Romney

Ouch. Steve M doesn’t think it’ll work on Republican voters, who generally believe unfettered capitalism is decreed by Jeebus. I’m not so sure: Romney lacks only a monocle to complete the dastardly Wall Street villain look, and even the Rush Limbaugh-listeners hate them.

The working class people who vote against their own interests can suspend disbelief and swallow talking points in service of the rich when it’s delivered in a phony twang (Dubya, et al). But will they buy it from Romney? Perhaps not.

Posted by Betty Cracker on 01/09/12 at 12:08 PM • Permalink

Categories: PoliticsElection '12MittensBedwettersNuttersYouTubidity

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On its own it may well not be enough, but as part of a building narrative, it’s all grist to the mill. And it’s nicely packaged on Gingrich’s dime, which makes it a little harder to dismiss as a “liberal plot” unless Soros has now enlisted Newt.

And anyway, what’s Steve worried about? The GOP base has, and is going to have, its own problems with Romney. He needs to reach out beyond that or he’s going nowhere.

I think a 30 to 60 second ad could work, but who’s going to watch a 30-minute hit-piece about Romney?

And when I say “work”, I mean cut into Romney’s winning percentage(prompting questions about why he can’t win big after 8 years of campaigning) and hurt him in the general election.  Remember, it was Al Gore who first brought up Dukakis’s prison work release program, not Lee Atwater.

Comment by JasonM on 01/09/12 at 12:27 PM

Did somebody mention “building narrative?” Would Mitt Romney actually saying “I like being able to fire people” help that narrative, do you think?

Behold, Gaffebot 2012!

BTW, Josh Marshall’s referred to the Newt’s Mittumentary as “Swiftboat style,” and gotten some well-deserved grief for it, as the prominent feature in Swiftboating is not the scary soundtrack, nor the darkling grainy visuals, but the LYING.

I think Romney lost any high ground he might have had about “swiftboating” and taking quotes out of context (which is the case with the “Gaffebot” clip) before Christmas, didn’t he?

Like I said at the time, two can play at that game, and his pushback is probably going to be as hilariously tonedeaf as any of his other pronouncements.

I like the ads from Kennedy’s campaign in 1994.  I’m not sure if they were shown or not at the time, one place I read said not and a bio on Kennedy said it was because of them Kennedy got the lead back in their race so *shrug*. 

About the only thing that’s changed about Romney is that at the time he said he’d created 10K in jobs and today it’s 100K.

Anyroad, this is them:

http://youtu.be/qyvy3Ze_fqw

http://youtu.be/R_8pMO8afI0

http://youtu.be/rKY1a3BPjrU

http://youtu.be/7c0y3FDgxf8

Comment by Rebecca on 01/09/12 at 02:58 PM

Actually I disagree with Steve on this one because with the Republican party (as with all tribal associations) who says something is more important than what gets said. The fact that this ad is run by a Republican, in a Republican primary, simply means that its like delivering Democratic/Populist crack right to the GOP’s open artery.  They have well developed antibodies (to mix my medical metaphors) to Democratic/Leftist propaganda. But underlying all the gods/guns/gays/abortion shit lies the hard fact of capitalist corruption and decline of living standards. 

I only wish the dems ran this ad but I think its actually more effective as a Republican ad.

aimai

OT slightly…
According to a new poll by Vanity Fair / 60 Minutes, 44 percent of Americans don’t know Mitt Romney‘s first name.

TWO PERCENT THOUGHT HIS NAME WAS MITTENS.

Comment by Nellcote on 01/09/12 at 04:46 PM

Romney lacks only a monocle and a top hat to complete the dastardly Wall Street villain look…

Fixed that for you.

And that narrator sounds a lot like William Shatner, doesn’t he?

Rebecca, thanks for the links to those 1994 ads!

Those were all solid and effective.  They could simply be re-run almost as is in today’s campaign…  I think they are even more effective because they show that this is a truth about Romney’s business practices that has been there for quite some time… not just some new “spin” because of the current election.

Also - I thought the Winning the Future’s ad was very well produced.  Yes, a bit long for today’s impatient audience, but visually brilliant and very impactful.

A very slick piece of work. Clearly, there are some serious dollars behind this piece and some serious people out to get Mitt.

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