The Millenials

Our Gen X pal Rob from FREEwilmaflintstone has a scathing piece up at Radar eviscerating the Disgracebook crowd:

Today, when a hip band allows Outback Steakhouse to co-opt one of their most beloved songs, Millennials don’t call it selling out. It’s a cogent business decision. To Millennials, it’s perfectly acceptable to transform the lyric “Let’s pretend we don’t exist / Let’s pretend we’re in Antarctica” into the jingle “Let’s go Outback tonight / Life will still be there tomorrow.” (Et tu, Of Montreal.)

Perhaps most troubling, the Millennials have effectively transformed the no-logo idealism of Gen X into the mantra “no logo except Apple.” Embracing “hip” brands is what often passes for cool with today’s trendsetters. Still, boomers continue to debase the values of my “downbeat” and “cynical” generation, perhaps tricked into thinking they have more in common with the Millennials since ponchos and hippie beards have become popular once again.

Posted by Kevin K. on 05/17/08 at 10:34 AM • Permalink

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