The Sarah Palin Hype Cycle
The stages are:
1. Event trigger
2. Peak of inflated expectations
3. Trough of disillusionment
4. Brand collapse
The good news is that the peak of inflated expectations (we’re almost there) is followed by the trough of disillusionment. As the McCain campaign pushes the Sarah Palin mythology, the story gradually falls apart. Reports about abuse of power, cronyism, political religiosity, lies, and corruption trump the initial infatuation and imagery that captured Americana. Once the peak of the hype cycle is reached, it’s all downhill, straight into the trough for the cowardly pitbull. From there, the collapse of the brand is inevitable.
I’ll try to plot the events along the hype-cycle curve over the coming days. Roasters, feel free to weigh in with any suggested plot points.
Posted by poputonian on 09/10/08 at 09:11 PM • Permalink
Categories: Politics • Election '08 • St. McSame • Barack Obama • Sarah Palin •
