TurboTax Writes Off Glenn Beck
Only two days into their sponsorship of Beck’s radio show, TurboTax tweeted a contrite acknowledgment that it had mistaken a liability for an asset.
According to StopBeck.com, TurboTax is the 120th advertiser to shift or outright yank its buys from Beck’s radio and TV programs.
Hard to say at this point whether TurboTax was responding to howls of consumer indignation, or the sudden realization that Beck supports a Soviet-style Flat Tax and a vastly simplified Tax Code, neither of which represents an exciting growth opportunity for sellers of tax-preparation software.
Posted by StrangeAppar8us on 03/11/10 at 03:45 PM • Permalink
